«Facing the Sun»
The new go-to travel guides for Russia's regions
WHAT DOES A
GUIDE LOOK LIKE?
The series gives travelers a taste of today's Russia, including exciting locations, updated maps, and popular events. Each of the books is designed in line with the publisher’s desire to show the best of what Russia has to offer, drawing in travelers and businesses to unlock their full potential.
This isn’t just another tourist guide — this is the new standard in showing the world the social and economic achievements of Russia’s regions.
PressPass Modern Guidebooks are guides about the past, present, and future; about history, traditions, tourist attractions, living conditions, and about plans and prospects for the future.
NEW PressPassModern Guidebooks
of the Magadan region
There has never been a guide quite like this one about the Magadan region, neither in content nor quality. One of our current main focuses is increasing tourism in the Magadan region, primarily domestic. This part of our country is filled with exciting and beautiful locations. We invite everyone reading this to take a trip over to Golden Kolyma. We’re sure there’s something there for everyone!
Director of the Russian Federal Tourism Agency
The team of experts working on these guides has done an excellent job collecting a sufficient amount of information about the Primorye region. They cover both natural and historic attractions of the region, and fully capture its rich cultural, sporty, and business life. It also contains information about major investment projects in the region, including those in tourism.
New York Times reporter
Kamchatka’s effort to attract
more foreigners despite the
current Cold War-like chill
includes a slick new English
guidebook brimming with use-
ful information like how to sur-
vive a surprise encounter with
a bear. “Stay calm” is Point 1.
I recently received my copy of the guide to Kolyma. It has struck me as a worthwhile addition to any traveler’s bookshelf. The guide provides useful information for tourists and contains high-quality illustrations. The team that created the book will continue to work on the series, and I hope that they will expand their know-how into other Russian regions.
OF DOMESTIC TOURISM
In 2015, the number of domestic tourists grew by 20%.
A significant portion of this record-breaking number are
those travelling to Crimea and Sochi. However, other
regions have also started attracting tourists.
In 2014 hotel
reservations were made
In 2015, state investments
in domestic tourism totaled
33 798 523
4 607 893
my Russian citizens
Private investments reached over
Modern travel guides —
are an effective tool
Modern travel guides help a region:
Create a favorable image
Draw a larger number of tourists
Develop tourism and recreation infrastructure
Improve investment attractiveness
Facilitate a dialogue between authorities and businesses
A guide like this is one of tools that helps create a favorable image of a region. Release of the guide comes is always supported by large-scale promotion campaigns.
Popularity of the Facing the Sun series and expansion of the list of regions it covers have proven the approach to be effective.
The PressPass publishing house values the role that the books play in development of tourism and commercial projects across Russia's regions. The publishing house co-invests the series.